Terms & Conditions

Inska Builds Brands

Terms & Conditions

  • Proposals for Project Work and Retainer Packages will remain valid for one (1) calendar month from the date of the proposal.
  • If the commissioning of the project does not take place within one month, Inska reserves the right to adjust its estimate and fee structure in light of possible cost changes in the interim period.
  • Inska requires the client to sign this proposal prior to commencing work.
  • The client will be invoiced on the last day of the month for the activities completed within that month.
  • All other invoices are due for payment within 7 days of the invoice date, and acceptance of this proposal implies acceptance of these terms.
  • Inska reserves the right to revise our fees if the project scope changes. If this occurs, the new scope and associated fees will be communicated in writing prior to the change in work commencing.
  • Any adjustments to the fee for the project (discounts or additional charges) will be incorporated in the final invoice. Additional charges will be communicated to the client prior to being incurred.
  • Any expenses related to travel (if relevant to the project) including accommodation, meals, flights, and transfers/transport for the project will be included, at cost, in the final invoice. A 10% administration fee will be added to this cost (calculated as 10% of the value of total travel expenses).
  • Potential additional costs not included in the project estimate:
    • Out of scope elements/deliverables not mentioned in this estimate.
    • Logo development or refresh
    • Photography / illustration / image library purchases.
    • External licenses for imagery and/or photography.
    • Advertising placement/media costs.
    • Professional printing and laser copies. These will be charged at cost.
    • Disbursements and other expenses such as photocopying, couriers, and faxes. These will be charged at cost.
    • More than three rounds of minor revisions to any project element. These will be charged additionally at the appropriate Inska hourly rate.
    • Substantial changes due to the client’s change of mind and/or direction and/or errors requiring alterations to any material produced will be charged additionally at the appropriate Inska hourly rate.
  • The client bears ultimate responsibility for checking, proofreading, and final approval of all elements. Inska cannot be held liable for any errors or omissions.
  • Inska recommends our customers allow 5% of the total project estimate as a contingency for project disbursements and expenses.
  • In the event of the project being canceled after work has commenced, a cancellation fee will be charged, based on irrevocable costs incurred, opportunity cost, and time spent on project set-up and administration.
  • When Inska is waiting for next steps from client and the project has been inactive for 14+ days without any notification of delays from client, projects will be filed. A project re-instigation fee of 10% of the service fee will be charged.
  • In the event of Priority Service being requested, where projects need to be completed within 48 hours, a priority fee of 25% of the service fee will be charged.
  • Inska reserves the right to use any completed project deliverables for promotional purposes by way of credentials and case studies in all print and digital media.
  • Inska will confirm website case study content with the client prior to case study going live.
  • This proposal is Inska copyright and is confidential to the organisation to whom it is submitted. All project outputs remain the property of Inska until after the final invoice has been paid.

If you have any questions, queries, scope amendments, or concerns relating to this estimate, please contact Inska on 1300 903 930.

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Inska Builds Brands

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Business Hints & Tips Uncategorized

Video Marketing Statistics 2021

Inska Builds Brands:

Video marketing: a statistical review

Regardless of the size of your business, it would be best if you were using video content to draw in more customers.

You could choose to include explainer videos, case studies, vlogs, tutorials, video testimonials, product reviews, live streams, and even video ads.

Just as the use of social media is on the rise, so is video marketing.

Are you still having doubts?

Here are some statistics to show you why your marketing strategy should include video content.


More than Half of the Consumers Would Love Video Content From Their Brand or Company of Choice

54% of consumers want to see more video content from a brand or business they support.

A HubSpot marketing survey that included about 3,000 respondents showed that 54% of the consumers consistently preferred video marketing from the brands they support.

Video ContentMarketers have been debating whether video marketing is a passing fleet or is here to stay.

The study, however, revealed that many of the respondents would pay more attention to videos than they would to text or audio content.

Video content is a preference, especially for millennials, and marketers whose audience consists of people in this age gap should leverage the opportunity.

If your target audience comprises of baby boomers and older consumers, you are better off using email marketing for your business.


What Percentage of Internet Users Watch Video Content?

85% of all internet users in the Australians watched online video content monthly on any of their devices.

If you are still not convinced that you should be using video content, then perhaps 85% of internet users in the AUS will help you decide.

This percentage reflects those who watch online videos monthly.

Users between the ages of 18-24 spend an average of 83 minutes each week watching online videos, while those between 50-64 spent 36 minutes.

Most users will turn to YouTube, which makes the site rank first among entertainment and video sites.


What Is the Main Purpose of Videos in Marketing Campaigns?

72% of people involved in video marketing say they use videos to raise brand awareness.

Also, 66% of respondents use videos to generate sales.


What Is the Effect of Video Content for Business?

Using video marketing could boost your leads by 66% annually.

The primary aim of any marketing strategy is to bring in quality leads that can quickly turn into paying customers.

Marketers who have employed videos in their strategy report 66% more qualified leads each year.

Returning customers are usually responsible for a massive chunk of a business’s profits.

Tiger Fitness reported a 60% returning rate after incorporating video content into the marketing strategy.


Will Videos on Social Media Help You Land New Customers?

93% of marketers say they’ve landed a new customer because of a video on social media.

When choosing to use video content, you will also need to decide where to put the videos. Sure, you could have them on your website.

But, research shows that social media platforms may be the best way to go.

93% of marketers landed a new client, thanks to a video on social media.

If you are looking to boost your customers through videos on social media, then you should target Facebook, YouTube, and Instagram, which are the most popular platforms among consumers.


How Much Time Internet Users Spend Watching Online Videos?

Internet users spend close to 7 hours each week watching online videos.

A study sampling 4500 respondents from nine countries, including the UK and the US, revealed that internet users spend 6 hours 48 minutes watching online videos each week.

These respondents view a variety of online videos, with movies being the most popular content.

The growing popularity of online videos is slowly eradicating traditional broadcast viewing.

TV viewing dropped by 10% from the previous year.


How Many Youtube Users Are There?

Youtube has 2+ billion users which is almost 1/3 of the internet population.

If you are planning to use video marketing for your business, then you need to get your videos on YouTube.

The platform enjoys a viewership of more than 2 billion monthly users.

These users also account for 1/3 of the internet population.

The daily number of active users on the platform is 30 million.

These users watch 250 million hours daily.

Regardless of the scope of your business, you are likely to get impressive leads from posting your videos on this platform.


88% of Video Marketers Are Satisfied With the ROI of Their Video Marketing Efforts on Social Media

If you haven’t started it yet, you are probably wondering if video marketing will be worth it.

Will you get the desired results, or will you just end up losing your investment?

Most internet marketers steer away from video content because of the costs involved. Sure, creating video content for your marketing is an expensive affair.

But, 88% of video marketers recorded satisfaction with the ROI derived from their social media videos.

Therefore, if you do everything correctly, you are likely going to like the outcome.


83% of Video Marketers Say Videos Have Helped Them Generate Leads

For every marketing strategy, there are primary goals to be met.

These goals vary, depending on the type of business, operation period, and other deciding factors.

One of the primary marketing goals for any business is to bring in prospective customers.

For 83% of marketers, using videos in their marketing campaigns has helped them generate leads.

80% said that the videos helped to increase sales, while 95% of video marketers attributed the videos to better user understanding of their products or services.


Watching a Product Video Convinced 74% of People to Download an App or Software

So, what do the buyers and consumers feel about video marketing?

74% of people were convinced to buy or download an app or software after watching a video on the same.

This compares to 84% who purchased a product or service after watching a brand’s video, and 96% who have watched an explainer video.

Most people would like to learn about your products or services through a short video.

Therefore, have this in mind before you decide to make a sales call, which will only appeal to 2% of the people.


Video Marketing Statistics – Verdict

Using visuals in marketing could never go wrong.

But, now it seems like video marketing is quickly becoming the way to go.

A short video will capture the consumer’s attention and provide all the details they need within a short time.

Therefore, you should consider using video marketing as a crucial element of your marketing strategy.

Video marketing comes with some hefty bills attached.

But, as you can see from the numbers, you are going to love the returns.

So, why don’t you implement it for your business?

We use digital marketing to Help companies grow and scale.

Secure your FREE, zero obligation discovery session by clicking the button below.

Yes, I want to book a Free Discovery Call

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Choosing the right agency not only includes getting the best results but ensuring they understand the nuances of your audiences, the Australian industries you operate within and most importantly, can get your tone of voice for your brand right, the first time. We have in-house strategic and creative specialists, with decades of experience, that live and breathe this!

If this sounds good to you and you’re ready to GROW your brand and business, why not sign up for a FREE Discovery Session with us? It’s a 30-minute call or Zoom, where we can help you identify opportunities and evolve your digital growth journey.