Inska Builds Brands:

What could Facebook do for your business?

Ever thought of what Facebook could do for your business?

The COVID times have been interesting, while more people are working from home, or not working at all, we predicted that spending would go down. “People are tightening their purse strings,” they said or “consumerism will take a hit as Businesses need to let staff go”.

Now that we are effectively a year into living in the current COVID environment, one thing we can observe is that online spending has increased and consumer confidence has strengthened. Why is that? Well, there are fewer avenues to spend money overseas, going out and about with lockdowns and more time behind a screen at home.

This has led to an interesting increase in online shopping, browsing, researching and even working longer hours. With this comes an increase in sales, leads, a more educated market and an increase in domestic or intra-State travel.

Now is the best time, if ever, to dabble in the digital world. The cost of Facebook, LinkedIn and Google ads are CHEAPER in terms of Impressions (CPM) and Cost Per Clicks (CPCs) as there’s more demand in traffic queries. Therefore making the supply of “white space real estate” for all channel easier.

So what does this mean for you? More Leads. Higher Quality Leads. At a Cheaper Cost Per Lead (CPL). Now is the best time to invest in new territories, to find the right people at the right time, with the right message.

To get the message and creativity right, you need the right agency, with an INTERNAL creative team. Not outsourcing to foreign agencies or platforms, but rather people that understand the nuances of your audiences, the Australian industries you operate with and most importantly, how to get your tone of voice for your brand right the first time.

If this sounds good to you and you’re ready to GROW your brand and business, why not sign up for a Discovery Session with us? It’s a free 30-minute call, where we can help you identify opportunities and start or even evolve your journey with digital.